Based in Roseville, CA, and launched in January 2005, ModernIR brings sophisticated database systems and deep investor relations experience to the discipline of trading intelligence. We want to level the playing field between corporate investor relations and the new algorithmic order in modern equity markets.
While investor relations is practiced much the same as always, the equity markets have undergone radical, structural change. With Reg NMS in place, formerly fractured equity markets are becoming a single global table at which participants everywhere play through sophisticated mathematical systems. The Nasdaq and the NYSE are essentially ECNs, having absorbed seminal electronic platforms Archipelago and Instinet. Trades on what is left of the floor of the NYSE are driven by mathematics and execute in 200 milliseconds or less. Goldman Sachs is the world’s largest hedge fund. Fidelity is among the largest algorithmic traders. High-frequency trading firms like Octeg, Millenco and BATS Trading move billions of shares per month – often more than the global market’s biggest equity program trader, Morgan Stanley.
If the investor relations role is to be relevant, accurately informed, and seated at the management table today, a grasp of market structure should be a core competency. Otherwise, it’s a certainty that conclusions about stock movement and market health will be incomplete or inaccurate, that effort will be wasted on outreach and targeting when market structure is working against it, and that the gap between underlying business performance and trading activity will widen. Like it or not, the public equity markets are defined by alpha today, while capital formation and capital appreciation have shifted to the private equity arena.
We developed Equity Analysis™ to address this imbalance. Equity Analysis™, predicated on powerful relational database applications, is the only trading intelligence service available that isolates every traded share and categorizes order flow to highlight the key forces affecting supply and demand.
We synthesize vast amounts of data into simple, clear views. So armed, investor relations officers can give accurate answers about stock performance, prioritize strategic and tactical IR programs, and measure the results of capital markets communication. And you’ll know what’s really going on behind your volume and price. Plus, we back a promise of great service with a litmus test: No contracts. Either we consistently serve as a valuable ally helping you get the most from your IR efforts, or we don’t earn your business the next month.
Behind ModernIR is a veteran investor relations team comprised of alumni from Informed Investors, Inc., a pioneer in technology-based investor-communications services that included the first robust, mobile, digital encoding and webcasting solutions, groundbreaking database-driven Web content access and the investor relations industry’s deepest retail investor-targeting programs.
Margaret E. Wyrwas - Knight Capital Group, Inc. (Nasdaq: NITE)
Senior Managing Director, Corporate Communications & Investor Relations
Equity Analysis™ subscriber since March 2007
"In global markets driven by automation, changing market structure regulation and dynamic investment objectives, today's investor relations professionals require new data points in order to remain relevant and add value in their company's quest to reduce its cost of capital."
